Why is customer feedback important for your business in Kerala?
Many of the businesses in Kerala do not really care for what their customers think or feel after the sales have been made. They forget the fact that a loyal customer is much easier to maintain and to acquire repeated sales than to generate a new customer. The simple economic reason to maintain good customers is that existing and loyal customers form just 20% of the total customers but account for around 80% of sales.
So, the most important question is – how do you know your customers are happy or have any issue with your product or service? The best way is to ask them. When you take action based on reliable information, you are more likely to solve the issues of your customers and make them happy. This means repeat purchases, recommendations, and increased revenues. The Customer Feedback and Survey App from Happiness Wand help you do just that.
Won’t just asking customers be enough?
Some companies, stores, and businesses think that asking the customer directly for their review and feedback through call centers or direct interaction is better. They use a paper and pen type of feedback that is time-consuming and unreliable. People just don’t have the time to respond to queries and get irritated. If the details are not collected right or if the person taking the answers is biased or is unwilling to accept negative criticism, the purpose is not served. This is where customer survey and feedback apps come in handy for businesses in Kerala.
The right kind of feedback.
More than getting any feedback, the right questions and answers make the difference. Effective collection, collation, and analysis of surveys happen when the right customer survey and feedback app is used. It is the simplest and most effective way to get reliable information within moments of the purchase. The Happiness Wand customer survey and feedback application work on both Apple and Android tabs. The tabs can be used in a fixed mode near the counter or in hand-held mode to be given to the customer to spend time and feed their responses. This allows a lot of flexibility for the business or store owner.
How feedback is used?
As the Happiness Wand App can be used to create scalable and customizable questionnaires to match the need for information, it becomes a powerful business tool. The simple interfaces and extremely simple method of information input are such that even the most common shopper finds it easy to feed in their comments. This feedback data is used for analyzing various aspects like ease of shopping, the behavior of the personnel, cleanliness of the premises, range of products, price aspects, etc. The graphical reports generated help the business and store owners to immediately arrive at conclusions and take remedial actions on an immediate basis.
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