Digital strategies are very important for tourism-related business in 2020.

Thomas Bobit is a Digital Marketing Specialist and director of Ormeon IT Consulting. He speaks about 7 Digital Marketing Strategies for Hotels to restart business in this New Era.

1. Communicate updated latest information to clients.

    Try to include the information about what you’re doing to ensure the health and safety of guests during this period.

2. Create different campaigns for different clients.

     Ensure to create separate social media search campaigns. for different geo locations

3. Market to loyal customers.

     Using  with the contact data of  your existing  customers, reach out to them with special offers or discounts

4. Improve online review strategy.

     Online review strategy is very important these days especially people many relays on online reservations.  So it is better to respond to reviews with all digital touchpoints.

5. Search keyword strategy.

       There is a big chance to trigger so many keywords regarding current situations, so they may use some information gathering keywords.  It would recommend avoiding these keywords using a negative keyword list.

6. Audit your marketing assets.

Create an inventory of digital marketing assets like websites, social media profiles, etc. Align your digital marketing audit with business goals. 

7. Update local listing.

The local listing, it’s very important in digital marketing strategies, so revisit the local listings, ensure all data updated with current information. Keep an eye on regular intervals for reviews. Its always recommended posting photos and videos in local listings like google my business(GMB).

7 Strategies to Restart Hotels & Resorts -Digital Marketing Tourism  byThomas Bobit

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