{"id":3727,"date":"2022-02-15T01:47:55","date_gmt":"2022-02-15T01:47:55","guid":{"rendered":"https:\/\/livekerala.com\/blog\/?p=3727"},"modified":"2022-02-15T01:49:05","modified_gmt":"2022-02-15T01:49:05","slug":"yoast-seo-wordpress-seo-plugin-get-ahead-of-the-competition","status":"publish","type":"post","link":"https:\/\/livekerala.com\/blog\/yoast-seo-wordpress-seo-plugin-get-ahead-of-the-competition\/","title":{"rendered":"Yoast SEO: WordPress SEO Plugin &#8211; Get ahead of the Competition"},"content":{"rendered":"<p>The purpose of SEO is to improve your website&#8217;s ranking on search engine. WordPress is a content management system (CMS) that allows host and build websites and it contains plugin architecture and a template system, so you can customize any website to fit your requirement. Yoast SEO is a WordPress plugin that help to improve website&#8217;s rankings on search engines, by optimize your site&#8217;s content and keywords.<\/p>\n<p>Yoast SEO available in free and premium, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible. It is the most comprehensive SEO-related WordPress plugin and free plugin is enough for personal blog or you&#8217;re a SEO professional managing a website for a client. Free Yoast SEO contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions have more tools and functionality. Watch the video How to install Yoast SEO and how to use if for optimization.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-2Xy-qMPvVg\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>Digital Wisdom With Bobit Thomas:<\/strong> Digital Platform to Discuss, Learn, Execute and Share. Bobit Thomas: A trusted adviser and digital marketer for brands and business. <a href=\"https:\/\/www.youtube.com\/c\/DigitalWisdomwithBobitThomas?sub_confirmation=1\">Subscribe Digital Wisdom with Bobit Thomas<\/a><\/p>\n<h4><strong>How do you get Yoast SEO in WordPress ?<\/strong><\/h4>\n<p>Log in to your WordPress website, in the Dashboard, Click on &#8216;Plugins&#8217;. On the left-hand side, you will see a menu. Search for &#8216;Yoast SEO&#8217;, Install the plugin. Activate the plugin, now your Yoast is active.<\/p>\n<h4><strong>How to optimize website with Yoast SEO.<\/strong><\/h4>\n<ul>\n<li>Yoast SEO is designed with many features, designed to help users and search engines to get the most out of your website.<\/li>\n<li>Automated technical SEO improvements, like canonical URLs and meta tags.<\/li>\n<li>Advanced XML sitemaps; making it easy for Google to understand your site structure.<\/li>\n<li>Title and meta description templating, for better branding and consistent snippets in the search results.<\/li>\n<li>An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.<\/li>\n<li>Full control over site breadcrumbs, so that users and search engines always know where they are.<\/li>\n<li>Faster loading times for your whole website, due to an innovative way of managing data in WordPress.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of SEO is to improve your website&#8217;s ranking on search engine. WordPress is a content management system (CMS) that allows host and build websites and it contains plugin architecture and a template system, so you can customize any website to fit your requirement. Yoast SEO is a WordPress plugin that help to improve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1,18],"tags":[],"class_list":{"0":"post-3727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-information-technology","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yoast SEO: WordPress SEO Plugin - Get ahead of the Competition - Live Kerala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livekerala.com\/blog\/yoast-seo-wordpress-seo-plugin-get-ahead-of-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast SEO: WordPress SEO Plugin - Get ahead of the Competition - Live Kerala\" \/>\n<meta property=\"og:description\" content=\"The purpose of SEO is to improve your website&#8217;s ranking on search engine. 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