{"version":"1.0","provider_name":"Live Kerala","provider_url":"https:\/\/livekerala.com\/blog","author_name":"Livekerala","author_url":"https:\/\/livekerala.com\/blog\/author\/lakshmi\/","title":"How Kerala\u2019s Coastal Towns Are Embracing Sustainable Tourism - Live Kerala","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TEZRJzF31l\"><a href=\"https:\/\/livekerala.com\/blog\/how-keralas-coastal-towns-are-embracing-sustainable-tourism\/\">How Kerala\u2019s Coastal Towns Are Embracing Sustainable Tourism<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/livekerala.com\/blog\/how-keralas-coastal-towns-are-embracing-sustainable-tourism\/embed\/#?secret=TEZRJzF31l\" width=\"600\" height=\"338\" title=\"&#8220;How Kerala\u2019s Coastal Towns Are Embracing Sustainable Tourism&#8221; &#8212; Live Kerala\" data-secret=\"TEZRJzF31l\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/livekerala.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Kerala\u2019s coastal towns, long celebrated for their natural beauty and cultural richness, are now becoming torchbearers for sustainable tourism in India. Facing the dual pressures of environmental degradation and the need to preserve local livelihoods, these communities are adopting eco-conscious practices that balance economic growth with environmental and social responsibility. Here\u2019s how they\u2019re leading the [&hellip;]","thumbnail_url":"https:\/\/livekerala.com\/blog\/wp-content\/uploads\/2025\/04\/fb99c1ba-baa2-4389-abda-09349180b758.jpeg","thumbnail_width":1280,"thumbnail_height":1280}